Control What Shows Up in “Related Tour Content” on Your Tour Pages
Customize the “Related Tours” section on your tour pages
You can now fully customize what appears under the Related Tours section on each tour details page. This section appears on the right side of the tour page under the “Explore more” area and lets you decide what tours, collections, or static pages are promoted alongside your main content. Choose between two flexible modes:
Automatic: The system automatically displays your most popular tours and collections on each tour page — updating dynamically as booking trends change.
Manual: Handpick what appears by pasting the storefront URLs (not backoffice URLs) of the tours, collections, or static pages you’d like to show as related content.
You can even choose to show only tours with upcoming departure dates and customize the heading (default: “Explore more”) to better match your website’s tone or branding. 
Why this matters
The Related Tours section helps you cross-promote your tours and keep visitors engaged longer on your website. Whether it’s highlighting tours from the same destination, featuring new itineraries, or upselling premium experiences — this section can drive more engagement and bookings without any manual effort. This update also strengthens your website’s internal linking structure — a positive SEO signal that helps search engines understand how your tours are related and improves overall discoverability.
Set up Related Tour Content on your tour pages →
Tips & Notes
Default mode: New tours automatically use the Automatic related content mode.
Display limit: A maximum of 5 cards are shown, even if more tours or pages are configured.
Heading customization: The “Explore more” text can be changed from Website → Localization → Booking & Inquiry Flows by editing the string store_front.tour_details_page.sidebar.related_content_heading.
Plan availability: Available on all plans that include the website builder.